Counterpoint has recently published data on smartphone Application Processor (AP) shipments, also known as SoC (System on Chip), from Q1 2022 to Q2 2023. According to their analysis, MediaTek continues to lead the SoC market for the past 12 quarters.
From the same data, in Q2 2023, MediaTek held a market share of 30%, followed by Qualcomm at 29%. Apple occupied a market share of 19%, and UNISOC held 15%. Samsung’s market share stood at 7%.
MediaTek’s success in the SoC market in recent months can be attributed to their strategic moves, introducing several new SoC models like the Dimensity 6000 and 7000 series, along with the high-end MediaTek Dimensity 9200 Plus. With this range of SoCs, MediaTek has managed to dominate the smartphone market across various segments and price points.
Qualcomm’s SoC shipments have also shown promising growth from quarter to quarter, particularly in its premium smartphone market, with the sales of devices like the Samsung Galaxy Z Flip 5 and Z Fold 5 contributing significantly to boosting Snapdragon 8 Gen 2 sales. Qualcomm’s updates to Snapdragon 7 Gen 1, 6 Gen 1, and 4 Gen 1 have also played a role in their market share recovery.
Apple, on the other hand, experienced a significant decline during this period, largely due to seasonal factors, especially leading up to the release of their latest iPhone series. UNISOC and Samsung’s Exynos also showed noticeable growth, thanks in part to the success of their entry and mid-range smartphones in the market.