HMD Global, known for its six-year stint in producing smartphones carrying the Nokia insignia, has unveiled its ambitious plans to introduce a lineup of mobile gadgets under its very own HMD brand. This strategic shift was disclosed by Jean-Francois Baril, the co-founder and CEO of HMD Global, in a recent update posted on his LinkedIn profile.
Baril articulated HMD Global’s readiness to autonomously venture into the market with a clear objective of shaping “a fresh telecommunications landscape with a sharp focus on meeting consumer requirements.” He expressed the company’s imminent commitment to furnish global markets with “top-tier, cost-effective mobile devices,” and furthermore, he pledged collaborations with “exciting new partners.”
While retaining the Nokia brand’s presence, Baril affirmed that it will coexist alongside the HMD brand. However, specific details regarding the release schedules and smartphone models under the HMD brand were not disclosed by the HMD Global chief.